Each year the Visit Wagga Wagga team deliver a series of seasonal campaigns, publications and events to build destination awareness and encourage visitations to our Wagga Wagga + Surrounds region.
Campaigns
Out for Adventure micro-adventure series
About: A collaborative micro-adventure series in collaboration with the adventure specialists at Tom's Outdoors and the following regional shires:
- Greater Hume Council
- Cootamundra-Gundagai Regional Council
- Snowy Valleys Council (pictured)
- Coolamon Shire Council
- Lockhart Shire Council
Each adventure is designed to be affordable, exciting, refreshing, sometimes challenging, rewarding and fit around busy lives – making them perfect for anyone. Some can be done in a few hours, some are overnight ventures. They have been curated across all seasons, meaning, no matter what time of year you visit our region there’s a micro-adventure for you.
Primary channel: Website, Instagram, Facebook and YouTube
Target Market: Visitors + community.
A Very Wagga Wagga Giftmas
About: 'A Very Wagga Wagga Giftmas' brought a sleigh-load of festive cheer with an interactive digital advent calendar hosted on the Visit Wagga Wagga website. Each day in December revealed a new prize, celebrating local tourism businesses and inspiring visitors and community with unique Christmas gifting ideas from Wagga Wagga + Surrounds.
Primary channels: Website, social media, YouTube, local radio.
Target market: Visitors + community
Outcomes:
- 17 incredible prizes from Wagga Wagga + Surrounds Tourism Partner businesses (valued at over $6,000).
- 6,900 competition entries.
- 10,000 views on the campaign webpage - the highest performing page on the Visit Wagga Wagga website during the campaign.
Mic'd Up series
About: Mic’d Up was a digital video campaign that offered a fun, behind-the-scenes look at some of the unique tourism experiences across the Wagga Wagga + Surrounds region. Filmed in an unscripted, light-hearted style from the perspective of a visitor, each episode captured the authentic vibe of local attractions while highlighting the people and stories behind them.
Featured attractions:
- Wagga Wagga Botanic Gardens Zoo & Aviary
- Meccanico Espresso + Wine (pictured)
- Ted & Olive Boutique
- Pomingalarna Reserve
- The Rock Regional Observatory
Primary channels: Social media
Target Market: Visitors + community
Publications + guides
Industry events
- Festival of W industry launch evening
- End of year networking event | Magpie's Nest Restaurant
- Destination Management Plan industry consultation sessions
- Industry Famil Day | May 2025 (pictured)
Media
NSW Top Tourism Town Awards
About: Wagga Wagga was named as a finalist in the 2025 NSW Top Tourism Town Awards, proudly standing as the only inland city in the running alongside a line-up of coastal competitors.
This nomination represents Wagga Wagga’s growing reputation as a leading regional destination, celebrated for its vibrant and modern Australian character.
Visit Wagga Social Media
About: 44,670 followers across two social media platforms
Primary channels: Instagram and Facebook
Target markets: Visitors and locals, aged 25 - 44
Social influencers + photography
- Stephanie Hunter
- Lex Adoncello
- Anna Kucera
- Tom's Outdoors
- Alice Peacock
- Hayley K Photography
- Matt Beaver Photography
- GRFF Media
- Anne Cooper Photography
+ Featured on Tourism Australia and Destination NSW Instagram pages
