How to list your tourism business

Featuring on our website is our number on resource for tourism operators to reach more visitors. Businesses can register their tourism business through the Australian Tourism Data Warehouse (ATDW) where you will be able to create a business listing complete with images, social media links, trading hours, contact information and a description to encourage visitors to come see you directly. You are also encouraged to log in periodically to make sure your information is up to date. What’s even better is when you’re listed through this platform, you will also appear on New South Wales’ state tourism website – meaning much more exposure for your business.

Not all businesses are eligible to be featured throughout this website. Businesses must:

  • Be of interest to visitors
  • Be approved to operate by the City of Wagga Wagga - including areas such as planning, public health, building compliance
  • Be located in the Wagga Wagga local government area (businesses outside this area may join the Wagga Tourism Partner Program to become eligible)

Members of the Wagga Tourism Partner Program receive enhanced listings with multiple images, website and social media links.

Contact the Visitor Economy team on 1300 100 122 or submit an enquiry to see if your business is suitable for inclusion.

How to list your event

Wagga Wagga has a great calendar of large and small events held throughout the year. Events play a key role in helping to attract visitors to our city and surrounds, help boost the local economy and make Wagga Wagga a great place to live, work, visit and invest.

Event promotion is one way Wagga Wagga City Council supports events in our city and surrounds. Event organisers are encouraged to first list their event through our online calendar - which is hosted by the Australian Tourism Data Warehouse (ATDW).

Read more about the online calendar and other ways Council can assist with promotion of events registered with us below.

* Event promotion through Visit Wagga and Wagga Event platforms is at the discretion of the Visitor Economy and Events team and every effort is made to ensure these listing are varied and shared across the year, which demonstrates the large quantity and variety of events held in Wagga Wagga + Surrounds.

How to feature in the online What's On calendar

Free event listings are available through the Visit Wagga Wagga website's online calendar. This calendar is hosted by the Australian Tourism Data Warehouse (ATDW).

Events can be registered in three easy steps:
1. Register a free account with ATDW and login
2. Create an event listing - provide details and a high-resolution image
3. Wait to receive approval

Once approved by ATDW, the event/s are then listed in the online calendar on as well as on

For further assistance check out >>>  ATDW event listing step-by-step guide

* Need an image for your event listing? Please feel free to use our Wagga Wagga tourism stock image library(external site) to find free, event-appropriate images. Alternatively, royalty-free generic images can be sourced online via a number of websites. One easy-to-use website is Unsplash(external site).

Listing in the What's On Guide

This seasonal guide is distributed in Wagga Wagga and throughout our wider region.

Inclusion is subject to approval and space restrictions. Events can be submitted any time, however, in order to be considered, events must be submitted no later than the dates outlined below.

EditionSubmit byPrinted and distributed
Autumn 2024Friday 19 January 2024End of February 2024
Winter 2024Friday 19 April 2024End of May 2024
Spring 2024Friday 19 July 2024End of August 2024
Summer 2024/25Friday 18 October 2024End of November 2024

 Other ways we can help promote your event

Email newsletter
Thousands of individuals and local businesses receive our seasonal What’s On email newsletter. You can sign up to receive updates here.

Social media
We can provide promotion of events through the Visit Wagga Wagga and Wagga Events social media channels - as outlined below.
We also recommend event organisers, where possible, to encourage cross-promotion of the event through social media, such as sharing posts via social media pages held by the event's sponsors or charities involved in the event. 
Event organisers are also encouraged to use #visitwagga and #waggaevents in their social media posts.

Visit Wagga Wagga

Wagga Events

Council News
Each week a list of upcoming events (Saturday to Friday) is included in Council News. Council News is a weekly Wagga Wagga City Council publication that is distributed by email each Friday and published on Saturdays in the Fairfax's Weekend Advertiser and repeated the following Wednesday in The Leader and Thursday in The Rural.
* While we endeavour to include as many events as possible, due to space restrictions, not all can be included.

Regional event promotion
Generally, events held outside of the Wagga Wagga Local Government Area are ineligible for the free event promotions outlined above.
As part of the Wagga Tourism Partner Program, partner council's receive promotion of four events in their respective local government area (LGA) each season. The following council's partner with Wagga Council in 2023/24:

  • Coolamon Shire Council
  • Cootamundra Gundagai Regional Council
  • Greater Hume Shire Council
  • Junee Shire Council
  • Lockhart Shire Council
  • Snowy Valleys Council

If you are holding an event in one of these LGAs, please get in touch with your council to discuss being listed as one of their events for the season.