Wagga Wagga is fast gaining recognition as a leading tourism destination, attracting 1.2M visitors annually and the highest portion of visitor spending of all the Local Government Areas (LGA) in the Riverina.

Visitors can already experience a vibrant calendar of festivals and events, a prospering food and wine scene and an array of nature-based attractions and activities.

With significant opportunity for growth and development, strategic direction is required to ensure projects and initiatives are moving towards a unified, long-term objective which will deliver significant benefit to the city, community and region.

The Wagga Wagga Destination Management Plan 2025-2034 has been prepared to provide a strategic approach to foster the growth of a robust visitor economy in the region over the next 10 years.

Developed through collaboration with stakeholders, extensive data analysis, and through research, this plan aims to identify opportunities, establish a shared vision, and outline priority projects that will elevate Wagga Wagga as a destination into the future.