Celebrating a decade of collaboration and championing Wagga Wagga's reputation as a leading regional tourism destination.
Just like you, we love our Wagga Wagga + Surrounds region and all the amazing businesses and experiences that make it so great (yep, that's you!).
Our destination is unique and welcoming, offering all the luxuries of a city experience with an authentic and regional character.
Our mission is to promote and build on amazing visitor experiences as well as all the natural and cultural assets our city is so lucky to have. Our city is growing quickly, and with this growth comes more visitors. Now is the perfect time to jump on board this momentum to help drive the visitor economy of our region. We can't wait to be part of your business journey.
Celebrating it's 10th year, the Wagga Wagga Tourism Partner Program provides tourism businesses and organisations an opportunity to collaborate in a range of marketing initiatives as well as participate in workshops and events coordinated by the Visitor Economy and Events team at Wagga Wagga City Council.
The Program is now open for 2025-26. Businesses wishing to participate can find out more and sign up through the links below.
Key Dates
Applications open: Wednesday 25 June 2025
Last sign-up date to be included in the Visitor Guide: Friday 15 August 2025
The Program is open to applications year-round. Please bear in mind by joining late, your business may not be included in some publications such as the Visitor Guide. Partners joining after Monday, 1 January 2026 will pay 50% of the rate applicable to their business.
Reasons to partner with us
- Be a part of Visit Wagga Wagga’s marketing campaigns and initiatives
- Build your business presence through our digital channels and Visitor Centre
- Learn and grow through workshops and masterclasses
- Collaborate with like-minded businesses to grow Wagga Wagga + Surrounds
- Access up-to-date industry news, events and marketing opportunities
Prospectus
Partner Costs + Categories
The table below outlines the different categories based on different business needs. All prices are GST inclusive.
Learn more
| Partner Category | Small - $300 | Medium - $500 | Large - $700 |
|---|---|---|---|
| Accommodation | Up to 4 rooms/properties/ apartments/cabins/sites | 5 to 35 rooms/properties/ apartments/cabins/sites |
More than 35 rooms/ properties/apartments/ cabins/sites |
| Attractions/Activities | Entry fee below $15 per adult | Entry fee $15 to $30 per adult | Entry fee $30+ |
| Clubs, pubs and event venues | Employees 1 to 10 | Employees 11 to 50 | Employees 50+ |
| Tour Operators | Licensed seating or max group size 1 - 10 people | Licensed seating or max group size 11 to 50 people | Licensed seating or max group size 50+ |
| Restaurants, Cafes, Wineries & Food Outlets | Seating capacity 1 to 50 | Seating capacity 51 to 100 | Seating capacity 100+ |
| Shops, Retailers, Gyms, Spas, Health Practitioners, Media & other businesses | Employees 1 to 20 | Employees 21 to 40 | Employees 40+ |
| New Tourism Business | $300 | Businesses in their first two years of operation. After two years, businesses will then refer to the categories above. | ||
| Additional Businesses | $200 per additional business | The business attracting the highest partnership charge will be considered the primary business. Multiple business owners will be expected to maintain each business as a separate entity. | ||
| Not for Profit (in Wagga Wagga LGA) | FREE | Organisations must be volunteer-run and not-for-profit business. | ||
| Industry Friend | FREE | Supporter level partnership for businesses/organisations interested in the region’s visitor economy. Stay in the loop with industry e-newsletters without committing to a full membership. | ||
Regional Council Tourism Partner
| Regional Tourism Partner Council Membership (within 120 kilometres of Wagga Wagga's LGA boundary) - includes a feature and two additional business/attraction listings in the Visitor Guide | $1,800 |
| Additional Town/Village - Regional Tourism Partner Council Membership (within 120 kilometres of Wagga Wagga's LGA boundary) | $870 |
Buy-in Marketing Opportunities
Existing and new partners will have the opportunity to be involved in various promotional partnering opportunities with Visit Wagga Wagga that align with our strategic marketing direction throughout the 2025-26 membership term. These opportunities will be be at an additional cost to the base package. Partners will receive notification through the monthly industry newsletters with Expressions of Interest (EOI) applications.
Payment options
Payment for the Program can be made via the application form using Visa, Mastercard and American Express. If you would prefer an alternate payment method or would like to pay in instalments please get in contact through partners@wagga.nsw.gov.au or 1300 292 442
If you choose two instalments, an invoice will be raised and payments will be due by the following dates:
- First instalment due: Thursday 31 July 2025
- Second instalment due: Monday 19 January 2026
Outstanding payments
If your organisation has any outstanding payments from the 2024-25 Program these must be paid in full and upfront payment for the 2025-26 Program must be received before you are included in promotions, including the printed Visitor Guide.
Hear from our Partners
Wollundry Grove has been with the Tourism Partner Program since day one. The value is networking with other tour operators in the tourism sphere, coordinating tourism promotions that attracts a greater range and number of people to visit our beautiful area. It also opens up more opportunities to increase our overall visitor numbers.
Bruce Spinks & Joo-Yee Lieu, Wollundry Grove Olives
Being part of the Wagga Tourism Partner Program helps us connect with like-minded businesses, reach more visitors, and showcase our unique speakeasy experience as part of Wagga Wagga’s vibrant hospitality scene. The program’s marketing, events and workshops give us valuable exposure and support, helping us contribute to and benefit from the region’s growing visitor economy.
Nick King, Bar Olivette
Ted & Olive Boutique has been a Tourism Partner for many years and the exposure to new audiences has been invaluable. It has allowed us to widen our reach while standing alongside some fabulous local businesses that showcase Wagga Wagga as a must-see tourism destination.
Alexandra Mack, Ted and Olive Boutique
Not ready to join the Program? That's ok too. We're committed to supporting all tourism businesses in our region. Even if you're not joining the Program this year, we'd still love to keep your business details up-to-date for our general promotions and referrals.
You might also like to consider our new Industry Friends category - a supporter-level partnership designed for businesses and organisations who want to stay connected to the visitor economy without committing to full membership. You'll receive regular industry e-newsletters and initial tourism support.
To update your details or learn more about Industry Friends, get in touch with our team at partners@wagga.nsw.gov.au.