Each year the Visit Wagga Wagga team deliver a series of seasonal campaigns, publications and events to build destination awareness and encourage visitations to our Wagga Wagga + Surrounds region.
Campaigns
COLLABS
About: A collaborative product and marketing platform with a focus on agritourism, local tourism-focused creators and curated storytelling.
COLLABS launched in October 2022 and will be in market for 12 months. The following products have been released to date, with a further three products on the way:
- Food I Am - Pistachio Bush Dukkah
- Wollundry Grove Olives - Mandarin Infused Olives + Spanish Blend Olive Oil
- Mates Gully - Beetroot Relish
- The Fast Lane + Valley Soaps & Co - Coffee Soaps
- Little Triffids Flowers + Two Brown Cats - Bespoke Blooming Bookmarks
- The Apple Thief Cider - Apple & Sour Cherry Cider
- Ladbroken Distilling Co - Eliksir Summer BBQ Gin Salt
- Ashculme Textiles - Bowties, Brooches and Keychains
- Sew Me Australia - Rewind Bomber Jackets
Primary channel: Website, Instagram, Facebook and YouTube as well as promotion through the Wagga Wagga Visitor Information Centre and participating businesses.
Target Market: Visitors + community.
Outcomes:
- A collection of unique, small batch products made by producers and makers in our Wagga Wagga + Surrounds region
- Dedicated COLLABS webpage, which includes an online shop and behind-the-scenes storytelling
- High-resolution photography of each producer/maker, as well as videography for select products
- Attendance at Wagga Wagga's River and Wren Markets to promote the campaign
Christmas campaign | It's the most Wagga-ful time of the year
About: Online gift guide and promotional video aiming to support small local businesses and increase retail spend in-store and online during the Christmas holiday period.
Primary channel: Website, social media, YouTube.
Target Market: Visitors + community.
Outcomes: More than 50 local and regional products showcased through The Gift Guide.
#visitwagga reel series
About: A new video series on the Visit Wagga Wagga social media channels, starring our very own team members showcasing some of our Tourism Partner businesses. The series will highlight places to dine, shop and discover when visiting our city. Videos released so far include:
Primary channel: Social media.
Target Market: Visitors + community.
Outcomes: Four-part series to be released soon.
Publications + guides
Industry events
Tourism and Events Masterclass Series
About: Five free tourism and events focused workshops delivered over the month of May 2023. These workshops covered a range of industry relevant topics including:
- Wiradyuri/Wiradjuri cultural awareness (pictured)
- Destination trends and accommodation insights
- Understanding the power of social media
- Best practice events promotion
Outcomes: The workshops were well supported with over 90 participants looking to build their knowledge and come together to build positive working relationships to further promote Wagga Wagga + Surrounds as a leading tourism and events destination.
Media
Tourism Australia | National Experience Content Initiative
About: Our city’s National Art Glass Gallery, Botanic Gardens and Zoo & Aviary were filmed and photographed as part of the Tourism Australia National Experience Content Initiative, in consultation with Destination NSW and Wagga Wagga City Council. The imagery will be hosted on Tourism Australia’s image and video gallery which is accessible by the general public, media and trade, free of charge.
Primary channel: Tourism Australia's image and video gallery.
Target Market: Visitors
View the content library
Visit Wagga Social Media
About: Over 35,000 followers across 2 platforms, with an annual growth of 20%.
Primary channel: Social media
Target Market: Visitors and locals, aged 25 to 44
Get social with us
Social Influencers + Photography
Lean Timms, Matt Beaver, Grant Hardwick, Jack of Hearts Studio, Orchard Media, Harrison Slattery Media, Stephanie Hunter Studio, Roslyn Clare Photography, Alice Peacock, Hayley K Photography, Jemma Mrdak
Primary channel: Digital and social media
Target Market: Visitors
+ More
Featured on Tourism Australia and Visit NSW Instagram pages
