Each year the Visit Wagga Wagga team deliver a series of seasonal campaigns, publications and events to build destination awareness and encourage visitations to our Wagga Wagga + Surrounds region.
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CampaignsMediaPartnershipsEvents
Campaigns
The Drive Way
About: A major cooperative marketing campaign partnering with Destination NSW and 7 neighbouring shires.
Primary channel: Website, Instagram + shared on Facebook and YouTube
Target Market: Visitors, ages 25-34 + 35-44
Outcomes:
- Custom built webpage with day trip videos, interactive maps and suggested itineraries
- A catalogue of day trip videos on the Visit Wagga Wagga Youtube channel
- TVC on the Ten Network
- Dedicated campaign hire car deal
- Curated Spotify playlist of road trip tunes by Australian DJ/music producer and home-grown Wagga Wagga talent, Nina Las Vegas
Christmas campaign | It's the most Wagga-ful time of the year
About: Online gift guide and pop-up market stalls aiming to support small local businesses and increase retail spend in-store and online during the Christmas holiday period.
Primary channel: Website, social media + pop-up stalls at the Wagga Wagga Visitor Information Centre
Target Market: Visitors + community
Business Events and Conferences
About: A joint collaborative project with Tourism Australia and Destination Riverina Murray to attract and position Wagga Wagga as a Business Events and Conferencing Destination. The delivery included an updated micro-website, and a series of promotional videos and photos.
Target Market: Business event and conference organisers + delegates
Media
SBS Trail Towns
About: Showcase Wagga Wagga’s cycling trails and community through the SBS series Trail Towns.
Primary channel: SBS TV – Wagga Wagga’s Murrumbidgee to the Mountains episode is available to air on SBS On Demand
Target Market: Cyclists, visitors
Billboard at Jugiong
About: Showcase the Wagga Wagga + Surrounds region via a billboard to visitors at Long Track Pantry in Jugiong. The billboard will be up for 12 months.
Target Market: Visitors
Tourism Australia | National Experience Content Initiative
About: Our city’s National Art Glass Gallery, Botanic Gardens and Zoo & Aviary were filmed and photographed as part of the Tourism Australia National Experience Content Initiative, in consultation with Destination NSW and Wagga Wagga City Council. The imagery will be hosted on Tourism Australia’s image and video gallery which is accessible by the general public, media and trade, free of charge.
Primary channel: Tourism Australia's image and video gallery.
Target Market: Visitors
View the content library
Visit Wagga Social Media
About: Over 35,000 followers across 2 platforms, with an annual growth of 23%.
Primary channel: Social media
Target Market: Visitors and locals, aged 25 to 44
Get social with us
Social Influencers + Photography
Lean Timms, CRUX Media, Jemma Mrdak, Nina Las Vegas, Overland Travellers, Grant Hardwick, Matt Beaver, Jack of Hearts Photography
Primary channel: Digital and social media
Target Market: Visitors
+ More
Featured on Tourism Australia and Visit NSW Instagram pages
