2020/21 Outcomes
Each year the Visit Wagga Wagga team deliver a series of seasonal campaigns, publications and events to build destination awareness and encourage visitations to our Wagga Wagga + Surrounds region.
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Campaigns
Wagga Wagga in REEL Life
About: A series of Instagram reel-style videos to highlight Wagga Wagga experiences. Reels are a short video style that are trending on the Instagram platform.
Primary channel: Instagram + shared on Facebook and YouTube
Target Market: Visitors, ages 25-34 + 35-44
Picnic Collective
About: Showcase regional produce, producers, businesses and get people out and about in our city, shopping and enjoying our city attractions and open spaces
Primary channel: Facebook, Instagram, website
Target Market: Visitors + community
Outcomes: 142 Picnic Passes sold (double passes – so 284 people), $8347.30 income – back into local businesses. Participant survey feedback:
- 96.5% of participants said they were either very satisfied or satisfied with their experience
- 84.5% said that the overall value of the picnic was either extremely or very good value
12 Days of Christmas
About: Interactive Christmas calendar to help increase retail spend in Wagga Wagga during December and January
Primary channel: Website + promotion on social media
Target Market: Visitors + community
Love NSW Marketing Cooperative
About: Partnered with Destination NSW as part of a social media campaign promoting NSW regions. Wagga Wagga was highlighted under the nature/outdoor category featuring cycling in our city. Highlighted products were the Wiradjuri Trail, Pomingalarna Reserve and Livingstone National Park. Campaign delivery was via images and video.
Primary channel: Social media – Visit NSW
Target market: Visitors
Media
SBS Trail Towns
About: Showcase Wagga Wagga’s cycling trails and community through the SBS series Trail Towns.
Primary channel: SBS TV – Wagga Wagga’s Murrumbidgee to the Mountains episode will air on Saturday, July 24 at 4pm
Target Market: Cyclists, visitors
Canberra Weekly
About: Showcase Wagga Wagga to the Canberra market for drive/short break visitors. Journalists Julie and Peter road tripped from Canberra to Wagga Wagga and experienced a range of attractions unique to Wagga Wagga and a point-of-difference to appeal to the Canberra market – i.e. agritourism offerings that you can’t get in Canberra. They stayed for two nights in Wagga Wagga and then stopped for one night at Kestrel Nest in the Snowy Valleys.
Primary channel: Canberra Weekly magazine, website and social media + shared on Visit Wagga Wagga socials
Target Market: Visitors
Nine Honey Travel
About: Showcase Wagga Wagga + Surrounds attractions, places to dine and stay. Journalist Libby-Jane road tripped from Sydney with her young family. They stayed in Tumbarumba for one night to ride the recently opened Tumbarumba to Rosewood Rail Trail and also enjoyed a meal showcasing local produce by Nest: Café:Cinema:Books. They then travelled on to Wagga Wagga for two nights, heading to Riverside: Wagga Beach for a picnic lunch, enjoyed strawberry picking at Bidgee Strawberries and Cream and a wellbeing session and horse riding at Belisi Wellbeing and Equestrian Centre and stayed at Belisi Farmstay for the visit.
Primary channel: Digital Nine Honey website + socials + shared on Visit Wagga Wagga socials
Target Market: Visitors
View the article
Concrete Playground | Lost Lanes
About: Event advertising for Lost Lanes with focus on Melbourne and Sydney markets and spending a wintery weekend in Wagga Wagga
Primary channel: Digital – Concrete Playground website and social media
Target Market: Young professionals, visitors, 30 to 40 year olds
TODAY Show | Visit NSW
About: Showcase Wagga Wagga events and products/producers
Primary channel: Today Show – TV
Target Market: Visitors
+ More
Featured on Sunrise Weekender, Sydney Weekender and The Living Room
