Turn ideas into action
Following the success of the Second Season workshops, City of Wagga Wagga is offering a free mentoring program for 10 regionally-based agritourism and hospitality businesses ready to take the next step.
This program is designed to help you turn ideas into action, refine your visitor experience and build a stronger, more sustainable business.
Mentoring program for agritourism and hospitality businesses
What you'll get
- 6 x tailored one-on-one mentoring sessions (including a site visit)
- A dedicated business mentor
- Practical tools, templates and resources
Who is it for?
- Farmers exploring agritourism opportunities
- Existing agritourism operators looking to refine their offering
- Food, beverage and hospitality businesses
- Producers looking to create visitor experiences
What you'll work on
- Turning your business into a visitor experience
- Diversifying income streams
- Pricing
- Packaging and positioning
- Enhancing your customer and visitor experience and customer service
- Getting your product or experience to market
- Improving your digital marketing presence
Eligibility is open to Wagga Wagga + Surrounds (Coolamon, Cootamundra-Gundagai, Greater Hume, Junee, Lockhart, Narrandera, Snowy Valleys and Temora) businesses across agritourism, hospitality and culinary industries.
Preference is given to those who attended a Second Season workshop. Places are limited with 10 businesses accessing support.
The next round of Agritourism and Hospitality masterclasses will be held 15-16 February 2027, with mentoring sessions delivered from February through to July 2027. Mentoring places will be available via an expression of interest.
Stay tuned for booking details.
Your Second Season starts today

