Discover more

'Double the Fun' is a celebration of Wagga Wagga - a place full of character, culture and experiences worth sharing.

This campaign reimagines how our city is seen, inviting visitors to discover a destination that's vibrant, welcoming and uniquely ours.
At its heart, Double the Fun is about identity. Our double-barrelled name isn't just distinctive - it's our story. It connects our rich cultural past with the energy of today and our shared vision for the future.

The Double the Fun brand has been designed to feel playfuI yet sophisticated, capturing the creative energy of Wagga Wagga. The visual identity draws inspiration from film, fashion and popular culture, blending a sense of fun with contemporary style. Confident and expressive, it reflects a regional spirit that's original, optimistic and unmistakably Wagga Wagga.

Discover the Double the Fun toolkits and how to leverage the campaign for your own tourism business here.

playbook

discover more

brand guidelines

stay on brand

reporting

coming soon

campaign creative

download brand assets

templates 4:5

create your own

templates 9:16

create your own